Writing

Notes from inside the build.

What we learn choosing platforms, hitting their limits, and getting products in front of users faster than anyone expects. Written for the person who has to make the call, not for search engines.

Latest

– 12 min read

How we sit behind an agency’s name: who speaks to the client, whose tools we use, and how credit works.

Read the article →

Latest

Platforms · 12 min read

How we decide between Bubble and code

Every project starts with the same argument. It is usually settled by four questions rather than by anyone’s taste in tooling.

Read the article →

Platforms · 8 min

The migration path you should agree on before you build

If nobody has written down how you leave the platform, you have not chosen it. You have been chosen by it.
14 August 2026
Process · 6 min

What six weeks actually buys you

A realistic inventory of what fits inside a first build, and the four things founders always want to add in week five.
29 July 2026
Platforms · 9 min

Airtable is a database until it isn't

The three symptoms that tell you an operations base has quietly become the system of record.
16 July 2026
Process · 5 min

Why we demo every week, even when it is ugly

Weekly demos are uncomfortable for about three weeks. Then they become the only status report anyone trusts.
2 July 2026
Design · 7 min

Designing for a platform's limits on purpose

Good low-code design is not a compromise. It is knowing which interactions the builder gives you for free.
18 June 2026
Studio · 4 min

White-label work, without the awkwardness

How we sit behind an agency’s name: who speaks to the client, whose tools we use, and how credit works.
5 June 2026

 · 6 min

How we sit behind an agency’s name: who speaks to the client, whose tools we use, and how credit works.

August 27, 2026

 · 6 min

Good low-code design is not a compromise. It is knowing which interactions the builder gives you for free.

August 27, 2026

 · 6 min

Weekly demos are uncomfortable for about three weeks. Then they become the only status report anyone trusts.

August 27, 2026

 · 6 min

The three symptoms that tell you an operations base has quietly become the system of record.

August 27, 2026

 · 6 min

A realistic inventory of what fits inside a first build, and the four things founders always want to add in week five.

August 27, 2026

 · 6 min

If nobody has written down how you leave the platform, you have not chosen it. You have been chosen by it.

August 27, 2026

A note when we publish.

Roughly monthly, never a drip campaign, and you can leave in one click. Mostly platform limits and migration stories.